Peak-Logo-Intro
Peak-Logo-Intro
CASE STUDY

PEAK COLLECTIVE

Preparing the brand for growth

ACTIVITIES

Branding
Brand Communications
Web Design
Social Marketing
Art Direction

CONTRACT/ROLE

Freelance Project

MISSION

Clarify brand positioning and storytelling.
Build brand awareness and recognition.
Open new revenues roads.

SOLUTION

Create a cohesive brand system operating across multi-platform audiences.
Converting brand awareness into new profits.

MISSION

Clarify brand positioning and storytelling.
Build brand awareness and recognition.
Open new revenues roads.

SOLUTION

Create a cohesive brand system operating across multi-platform audiences.
Converting brand awareness into new profits.

ACTIVITIES

Branding
Brand Communications
Web Design
Social Marketing
Art Direction

CONTRACT/ROLE

Freelance Project

MISSION

Clarify brand positioning and storytelling.
Build brand awareness and recognition.
Open new revenues roads.

SOLUTION

Create a cohesive brand system operating across multi-platform audiences.
Converting brand awareness into new profits.

ACTIVITIES

Branding
Brand Communications
Web Design
Social Marketing
Art Direction

CONTRACT/ROLE

Freelance Project

ENABLING EXPERIENCES

Imagine a dedicated group of outdoor enthusiasts with a deep passion for pure wilderness. Highlighting the beauty of sharing an intimate connection with nature, Peak Collective founders started to provide their professional guidance and a diversified portfolio of sports activities to a growing community of adventurers attracted by their mission. Inspire, educate, challenge. The message was great, the means demanding, the goal attractive.
But the communication was completely scattered and inconsistent.

NEED FOR STRUCTURE

The growth of the community highlighted the need for a much-structured level of communication. As digital products and services have become even more integral to brands’ DNA, the creation of a stand-alone logo was not solving the problem in full. It was recognized that not only a cohesive brand system was required, but one able to work across a multi-platform audience.

ASSESS AND PRIORITIZE

Working closely with the client, we began our strategy process by clarifying mission, core values, and differentiators. With a clear purpose and a refined proposition statement. We then focused our attention on understanding their community audience. We discovered that age was not an issue, but a key point of their growth. It was then all about awareness and communication structure.
Peak-Assess&-Prioritize opt

NEED FOR STRUCTURE

The growth of the community highlighted the need for a much-structured level of communication. As digital products and services have become even more integral to brands’ DNA, the creation of a stand-alone logo was not solving the problem in full. It was recognized that not only a cohesive brand system was required, but one able to work across a multi-platform audience.

ASSESS AND PRIORITIZE

Working closely with the client, we began our strategy process by clarifying mission, core values, and differentiators. With a clear purpose and a refined proposition statement. We then focused our attention on understanding their community audience. We discovered that age was not an issue, but a key point of their growth. It was then all about awareness and communication structure.
Peak-Assess&-Prioritize opt

NEED FOR STRUCTURE

The growth of the community highlighted the need for a much-structured level of communication. As digital products and services have become even more integral to brands’ DNA, the creation of a stand-alone logo was not solving the problem in full. It was recognized that not only a cohesive brand system was required, but one able to work across a multi-platform audience.

ASSESS AND PRIORITIZE

Working closely with the client, we began our strategy process by clarifying mission, core values, and differentiators. With a clear purpose and a refined proposition statement. We then focused our attention on understanding their community audience. We discovered that age was not an issue, but a key point of their growth. It was then all about awareness and communication structure.
Peak-Assess&-Prioritize opt

NEED FOR STRUCTURE

The growth of the community highlighted the need for a much-structured level of communication. As digital products and services have become even more integral to brands’ DNA, the creation of a stand-alone logo was not solving the problem in full. It was recognized that not only a cohesive brand system was required, but one able to work across a multi-platform audience.

ASSESS AND PRIORITIZE

Working closely with the client, we began our strategy process by clarifying mission, core values, and differentiators. With a clear purpose and a refined proposition statement. We then focused our attention on understanding their community audience. We discovered that age was not an issue, but a key point of their growth. It was then all about awareness and communication structure.
Peak-Assess&-Prioritize opt

UNDERSTANDING CUSTOMER NEEDS

Through Peak Collective socials and existing mailing list, we launched a survey campaign. We interviewed both existing customers and people who just showed an interest for Peak Collective. By grouping and prioritizing the emerging common traits and patterns, we discovered that the interviewed audience wanted the connection point to be about interaction and experience. Basically, they wanted to get real stories to be inspired by. Due to the diverse ages populating the community, most of Peak Collective supporters highlighted the need for a diversified buying process.

ALIGN & OUTCOMES

Joining all of the above insights it was clear what outcomes were the priority resulting in the following tangible outputs.
Peak-Keywords

UNDERSTANDING CUSTOMER NEEDS

Through Peak Collective socials and existing mailing list, we launched a survey campaign. We interviewed both existing customers and people who just showed an interest for Peak Collective. By grouping and prioritizing the emerging common traits and patterns, we discovered that the interviewed audience wanted the connection point to be about interaction and experience. Basically, they wanted to get real stories to be inspired by. Due to the diverse ages populating the community, most of Peak Collective supporters highlighted the need for a diversified buying process.

ALIGN & OUTCOMES

Joining all of the above insights it was clear what outcomes were the priority resulting in the following tangible outputs.

UNDERSTANDING CUSTOMER NEEDS

Through Peak Collective socials and existing mailing list, we launched a survey campaign. We interviewed both existing customers and people who just showed an interest for Peak Collective. By grouping and prioritizing the emerging common traits and patterns, we discovered that the interviewed audience wanted the connection point to be about interaction and experience. Basically, they wanted to get real stories to be inspired by. Due to the diverse ages populating the community, most of Peak Collective supporters highlighted the need for a diversified buying process.

ALIGN & OUTCOMES

Joining all of the above insights it was clear what outcomes were the priority resulting in the following tangible outputs.
Peak-Keywords

UNDERSTANDING CUSTOMER NEEDS

Through Peak Collective socials and existing mailing list, we launched a survey campaign. We interviewed both existing customers and people who just showed an interest for Peak Collective. By grouping and prioritizing the emerging common traits and patterns, we discovered that the interviewed audience wanted the connection point to be about interaction and experience. Basically, they wanted to get real stories to be inspired by. Due to the diverse ages populating the community, most of Peak Collective supporters highlighted the need for a diversified buying process.

ALIGN & OUTCOMES

Joining all of the above insights it was clear what outcomes were the priority resulting in the following tangible outputs.
Peak-Keywords

POSITIONING STATEMENT

Peak collective help action-sports enthusiasts by organizing and planning challenging adventures able to develop a connection with the deep wilderness, to motivate and enable inspiring and encompassing experiences.

BUILDING THE BRAND SYSTEM

HAND-DRAWN LOGO CRAFTING

Designing a logo is a delicate process. The entire company is affected heavily by how the logo is created and the technique we choose as designers can affect how the brand is perceived. Despite I strongly believe a logo must only help identify a company and not represent the service or activity is pursuing, there are cases where the look is important as much as the recognizability. Hand-drawn designs have often the ability to come across bringing more personality and rustic look which suits some companies better than others.
Peak Collective brand is the expression of a strong personality and heritage and their values and brand attributes suggest a wild, rural and rustic look. So, hand-drawn logo it is.

HAND-DRAWN LOGO CRAFTING

Designing a logo is a delicate process. The entire company is affected heavily by how the logo is created and the technique we choose as designers can affect how the brand is perceived. Despite I strongly believe a logo must only help identify a company and not represent the service or activity is pursuing, there are cases where the look is important as much as the recognizability. Hand-drawn designs have often the ability to come across bringing more personality and rustic look which suits some companies better than others.
Peak Collective brand is the expression of a strong personality and heritage and their values and brand attributes suggest a wild, rural and rustic look. So, hand-drawn logo it is.

DEFINING BRAND GUIDELINES

The brand identity is a document that collects and highlights the basics of how the brand should be represented in any future use. Usually, it includes logo sizes and usage, colours  ( plus patterns if made) and typeface. Below are some extracts of the brand identity I built for Peak Collective including colors, pattern and typeface.

LOGO SIZING & USAGE

COLOR PALETTE & PATTERNS

TYPEFACES & USAGE

SOCIAL MEDIA CAMPAIGNS

IMPACT

Since the brand’s launch, Peak Collective has been able to spread their message consistently and meet an ever-growing demand for their services.
Our plan to spread the communication to diversified channels and platforms opened up new routes to purchase, delivering ROI from month one.
Peak-Logo-Intro
Peak-Logo-Intro

READY TO TALK?

Let's build something rad together.