COLLECTION

ADVERTISING CAMPAIGNS

Various Brands
Working at Madison, one of my main responsibilities is the art direction and design of most of MX and Cycling magazine adverts. The task includes organizing outdoor or studio photo shooting, make sure deadlines are always met and maintain very good communication with all stakeholders involved.

ACTIVITIES

Discovery Session
UI/UX
Web Design
E-commerce development

CONTRACT/ROLE

Freelance / Product Designer

RIDLEY

Helium SLX

MISSION

Maintain strong brand engagement and increase exposure to new audiences.

SOLUTION

With a customer base largely involved in cycling competitions, we decided to transform the epic Benoot’s winning at 2018 edition of Strade Bianche classic Gran Fondo into an emotional message able to remark the connection between the brand and the competition world.

PUBLICATIONS

Frestyle Extreme UK | 2018
Red Bulletin UK | 2018
Red Bulletin S | 2018

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USWE

Explorer 26″ – Adventure Pack

MISSION

Establish brand awareness and lead engagement towards a new product launched by USWE brand, featuring a new patented frame for heavy duty adventures backpacks.

SOLUTION

We created a campaign across all most significant action-sports magazines within the UK market to strategically create awareness around this new product. The results after first few placements were so encouraging that USWE HQ required my artwork to use it for a broader campaign across Europe.

PUBLICATIONS

Red Bulletin UK | 2018
Red Bulletin S | 2018
Freestyle Extreme UK | 2018

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ZETA RACING

Helium SLX

MISSION

Push the brand towards high-performance UK riders and teams, expanding the brand impact on that niche and see an increase in sales.

SOLUTION

Taking the opportunity of a series of new high-performance products coming out for the 2017-18 season was decided to run an advertising campaign across print and digital media.

PUBLICATIONS

Dirt Bike Rider UK | 2017

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OGIO

Rig 9800 – Wheeled Luggage

MISSION

Give context to a racing based audience on why this is the best wheeled-bag ever used by professional riders.

SOLUTION

We created an advertising campaign to visually tell the story around the main success key point of this product.

PUBLICATIONS

Dirt Bike Rider UK | 2018
Freestyle Extreme UK | 2018

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