WELCOME TO MY PORTFOLIO

I am a multidisciplinary designer
focused on brand experience as
well as digital and product design.

Working mainly for the action-sports industry,
I help businesses, organizations, teams and
athletes to visually tell their stories by
crafting clear, targeted design solutions
that inspire action.

Advertising Campaigns

PORTFOLIO COLLECTIONADVERTISING CAMPAIGNSVarious Brands Working at Madison, one of my main responsibilities is the art direction and design of most of MX and Cycling magazine adverts.ACTIVITIES Discovery Session UI/UX Web Design E-commerce developmentCONTRACT/ROLE Freelance / Product Designer RIDLEYHelium SLXMISSION On a sunny day on the Italian Riviera, CJ came to me needing to create their…

check the case study

Yes

I AM

Hey there,
I'm Andrea, a designer originally made and raised in Italy. Currently, I live and work in the UK designing useful things mostly for the action-sports enthusiasts
like me.

Andrea Marchi action-sports design profile picture 2
Andrea Marchi action-sports design profile picture 2

Hey there, I'm Andrea, a designer originally made and raised in Italy. Currently, I live and work in the UK designing useful things mostly for the action-sports enthusiasts like me.

From 2001 I worked and collaborated with in-house teams, agencies, and corporate companies of various natures and purposes. In 2013 I moved from Italy to the UK and I decided to work mainly for the action-sports industry. As an ex-professional cyclist, I wanted to combine my main passion in life with my knowledge and hands-on experience with design.
Currently, I work as lead designer for the MADISON CYCLES marketing team, with core responsibilities around advertising management and B2C/B2B design production. I work across a broad range of brands including Shimano, Ridley, Lazer, Garmin, Continental, Park Tool, Pearl Izumi, DT Swiss, Kryptonite, USWE, Ogio, Thor, Maxxis, and Madison Clothing to name a few.
I have decided to take on some freelance projects during the last five years as well. As a solopreneur, my strategy and goal is to help my clients to uncover the real design needs they have first and then help them realize the perfect solutions to reach their objectives. Specializing in the action-sports industry, so far I have been involved with projects from international well-established clients like Vittoria Shoes and Helmets, Multipower and Betamotor, forward-thinking start-ups like Carbon Jewelry and Yacht Design International, long-running sports organizations like the Bike Trial International Union, and world athletes like 100% Brumotti.

MORE PROJECTS

Behance

Yes

I DO

BRANDING

Branding is not just about a logo. Of course, I design logos and brand identities, but what I excel at, is helping companies to define their personality and proposition, translating them into effective visuals that help to build consistent, long-lasting relationships within their communities.

BRANDING

Branding is not just about a logo. Of course, I design logos and brand identities, but what I excel at, is helping companies to define their personality and proposition, translating them into effective visuals that help to build consistent, long-lasting relationships within their communities.

BRANDING

Branding is not just about a logo. Of course, I design logos and brand identities, but what I excel at, is helping companies to define their personality and proposition, translating them into effective visuals that help to build consistent, long-lasting relationships within their communities.

DIGITAL

Nowadays everything is going digital, and with so much noise it can be difficult to be heard as a brand. I help to visually define a connection path between users and information by building intuitive interfaces that communicate and beautifully deliver on all devices.

DIGITAL

Nowadays everything is going digital, and with so much noise it can be difficult to be heard as a brand. I help to visually define a connection path between users and information by building intuitive interfaces that communicate and beautifully deliver on all devices.

DIGITAL

Nowadays everything is going digital, and with so much noise it can be difficult to be heard as a brand. I help to visually define a connection path between users and information by building intuitive interfaces that communicate and beautifully deliver on all devices.

PRODUCT DESIGN & GRAPHICS

I produce effective solutions able to highlight through shapes, textures, colors and materials the functionalities and the authenticity of your products at the same time while being consistent with your brand guidelines.

PRODUCT DESIGN & GRAPHICS

I produce effective solutions able to highlight through shapes, textures, colors and materials the functionalities and the authenticity of your products at the same time while being consistent with your brand guidelines.

PRODUCT DESIGN & GRAPHICS

I produce effective solutions able to highlight through shapes, textures, colors and materials the functionalities and the authenticity of your products at the same time while being consistent with your brand guidelines.

CREATIVE

I can help you craft something to reward your communities or enhance the brand experience you provide to them through custom design. Special edition packaging, t-shirts, caps, merchandising, customized team kit, vehicles, bikes, shoes, helmets. I can help bring your ideas to life.

CREATIVE

I can help you craft something to reward your communities or enhance the brand experience you provide to them through custom design. Special edition packaging, t-shirts, caps, merchandising, customized team kit, vehicles, bikes, shoes, helmets. I can help bring your ideas to life.

CREATIVE

I can help you craft something to reward your communities or enhance the brand experience you provide to them through custom design. Special edition packaging, t-shirts, caps, merchandising, customized team kit, vehicles, bikes, shoes, helmets. I can help bring your ideas to life.

CREATIVITY PROCESS

defining the formula behind any project
CLIENT REQUEST
The client reach out to me with a request for a new project
QUESTION TIME
Working closely with the client I conduct a series of questions to understand the scope of the project
IDEA TRANSLATION
Based on the answers I receive from the client I will try to translate them into collections of visuals, like images, illustrations together with words, color palettes and graphic styles
AGREEMENT
The visuals will be presented to the client and discussed together to confirm and reflect the client perceptions of the work
DRAFT TIME
Based on our agreements I will start to literally sketch out the project. Draft edits will be shown to the client for a final confirmation on the idea
PRODUCTION
After client approval, I will produce a tailored and targeted artwork. Developing my sketches into a final design taking into account the visual and the drafts I made to purposely serve the needs of the client

I would love to be able to help your business needs. Let's build something rad together.

My

CONTACTS

Send now

TIME TO GET IN TOUCH NOW

I would be thrilled to help your business to get the visuals it deserves. To start the magic you just need to fill out my contact form providing me with a short brief of what is all about or, if easier, simply send me an e-mail at andrea@amsportdesign.com. You can find me and direct message me as well on Linkedin, Behance, and Instagram. I will reply to you as soon as possible to better understand your requirements. Thanks.